Medtronic is the world's largest medical device company, a global leader in medical technology, services, and solutions. A new visual identity system was developed signaling change - and positioning Medtronic as a progressive brand driven by innovation and serving humanity.
Using a flexible, modular system, we integrate multiple components into a cohesive framework. This approach showcases the power of holistic thinking in healthcare solutions.
Guidelines were created leading implementation of the visual system across all platforms and materials, ensuring consistency and coherence.