SpongeBob SquarePants is Nickelodeon's most profitable franchise, captivating audiences of all ages. The global 'Think Happy' campaign celebrated SpongeBob's 10th anniversary, spreading positivity and fun through various activities. It successfully engaged a worldwide audience, reinforcing SpongeBob's cultural impact and promoting optimism and joy.
The visual identity for the 'Think Happy' campaign featured iconic graphic elements, like SpongeBob's face, bubbles, and underwater motifs ensuring consistency with the established SpongeBob brand.
(w/Nickelodeon On-Air)