Terumo Aortic, a division of Terumo Corporation, is a global leader in driving innovation and developing devices to treat aortic disease. The new visual identity emphasizes every dimension of the aorta, building strength from the inside out. This comprehensive approach ensures that Terumo Aortic continues to set the standard in providing advanced solutions for patients and healthcare providers worldwide.
The visual system is based on the concept of visual perception, organizing combinations of visual elements and forms into a cohesive whole that represents the key functions of the complex aortic structure. The Terumo Aortic logo is part of the Terumo Corporation master brand architecture.