Wrigley is the world’s leading manufacturer of chocolate, chewing gum, mints and fruity confections with a distribution network that reaches 95% of the world. A new identity was developed transforming Wrigley from a manufacturer of gum into an innovator of confections. A new wordmark was designed to convey the shift to a consumer focus.
Engaging graphic elements and bright colors were used to visually express simple pleasures. These unique cues symbolize a variety of sensations and flavors, enhancing the overall experience and connection with products.