Reintroducing Yellow Pages to the world. Moving YP into the digital age, it has become an online platform offering a searchable database of businesses and services. It includes contact information, user reviews, and interactive features like maps and links to websites. Additionally, it provides tools for scheduling and tracking projects, helping users efficiently manage and connect with local plumbers, handymen, mechanics, attorneys, dentists, and more.
YP unveiled a new logo featuring custom letter and a yellow line, symbolizing efficiency and task completion, inspired by multitaskers' gestures like underscores and checkmarks. The simplicity of the logo and straightforward typography sets the brand's mood and tone, emphasizing clarity and modernity.
The visual system includes a focused use of yellow — a color that was previously used gratuitously as a signature cue — now points the way to useful information. The consistent use of the bold yellow makes the YP brand easily identifiable and memorable.
Robust guidelines ensure visual elements are effectively applied across various platforms, maintaining brand integrity. The clean design enhances user experience, making it easier for customers to interact with the brand.
(w/Interbrand/FYoung)