The new logo moves away from the app-inspired jewel to a custom-crafted YP configuration underlined by a simple yellow bar. Inspired by the gestures of the multi-tasker: underlines, checkmarks, and highlights — the yellow line becomes a visual shorthand for efficiency and task completion. The simplicity of the logo and straightforward typography set up the mood and tone of the brand. Refined and focused use of yellow — a color that was previously used gratuitously as a signature cue — now points the way to useful information.